Optimising your customer journey

Consumer pressures in the insurance industry dictate a focus on customer experience that is paramount for success. Within the industry, a vibrant InsurTech sector is springing up to innovate in this space. And while digitisation has brought many benefits, it has also lowered the barrier of change - allowing consumers to switch providers more easily than ever before. Competition has never been fiercer, and the consumer experience never been higher as a board-level priority.  So how can insurance businesses move even more quickly - to outpace their competitors, and delight their customers with every interaction? 

Cutting-edge InsurTech solutions are, like in many industries, designed to be cloud native.

This often means design decisions are made predicated on the choice of cloud - tightly coupling application architectures with cloud-specific interfaces. Whilst the industry is pushing for open API solutions, integration with existing software stacks is still challenging - and incredibly necessary to support seamless customer experiences.

The supply chain is responding. Cloud providers are beginning to offer solutions directly targeting the insurance sector, seducing businesses with the promise of easier paths to value. That is, of course, until the next wave of innovation hits. The sugar-rush of easy innovation driven by these lucrative cloud-native architectures presents an easy route to take for businesses under pressure - modernise now, don’t worry about future commercial or technical lock-in.

This, indeed, presents the real problem. And business has had enough. How many times can you re-architect, re-design and re-develop an application as the limitations of cloud-native start to hurt?  Enter, the rise of the container.  Containerised applications are inherently portable, since a container is - by definition - implicitly self-contained. A container can run on any cluster; on-premise Kubernetes, or any private or public cloud. An organisation following a container-first strategy produces agile flexible applications that can work on any environment anywhere, right?

Not quite. The Cloud Providers don’t let go that easily. Every cloud provider has their own specific way of delivering container platforms as a service. Some even have several different ways! So businesses, despite their best endeavours, are losing all of this flexible advantage through a very rigid deployment process, created out of necessity because of these very specific cloud interfaces. Applications end up being deployed with endless scripts and cloud silos emerge - presenting high costs of deployment engineering, maintenance and governance.

Why does this happen? Despite numerous amazing deployment tools that are available - they are all limited because they simply present the native cloud interfaces to the engineering interface. It’s impossible to innovate past them, because they are the very building blocks needed to deploy. It’s the way the industry has evolved. And these interfaces are complex - nuanced APIs, helm charts and specific security configurations needed for each single deployment. The complexity of configuring networks alone is sufficiently difficult that a high number of DevOps engineers are needed to carry out deployments. Once deployed - applications are hard to move or scale out to other cloud providers or on-premise.

This is the problem we solve for.

By abstracting the cloud interfaces, allowing users to avoid the headaches of worrying about specific cluster configuration, complicated multi-region networking, governance and quality control of the actual deployment scripts, and the monitoring of the final solution to ensure operational resilience. By leveraging Ori, our customers ensure that their applications are deployed easily, seamlessly and in a flexible and scalable manner; essential for staying competitive in a crowded marketplace. 

Ori's no-code orchestration tool removes the need to ever write a script or helm chart. Instead the application is orchestrated through the platform incorporating all the security and business needs - allowing it to be deployed and redeployed or expanded without having to write any code! Our customers then can focus on delivering value to their customers faster, rather than getting bogged down in the details of deployment.

Overall, Ori's no-code orchestration tool is a solution for organisations looking to modernise their deployment processes and stay ahead of the curve in an ever-changing technological landscape.

It's time to move beyond rigid legacy deployments and embrace the power of intelligent orchestration. Find out more now and experience the benefits of Ori Global Cloud for yourself.